Empowering companies to build great digital products


Technical SEO assessmentAgile and design processes implementationProduct strategy and roadmap creationCommercialising digital productsMentoring / coaching product peopleBringing clarity and articulation to internal and external comms
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Meet Joel

I’m a seasoned startup leader with expertise in building strong teams that create amazing software. I created Slide to help others do just that.

Until recently I was the Chief Product Officer at HealthUnlocked. I spent years running the product, technology, data science, support, and partnership teams to become the largest social network for health in the world and, according to Alexa rankings, the no. 2 health website in the UK, accessed by millions every month.

I've done two degrees in philosophy, which honed my ability to communicate clearly. That plus empathy plus experience gives me the ability to meet people where they are and find solutions to the trickiest problems.

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Get in touch

I’m here to help mission-driven, product-focused companies get the best from their team, processes, and technology to build the best companies possible.

If that’s you, drop me an email: